Project overview

GRENPE is a leading consulting firm in Haiti focused on economic, political, and social transformation. They partner with government agencies, NGOs, businesses, and educational institutions, offering both high-level consulting and growth opportunities for young professionals.

The goal was to create a professional and cohesive identity that communicates trust, resilience, and forward progress.

Challenge

GRENPE’s reputation was strong, but their brand lacked consistency. They needed an identity that:

  • Reflected strategic leadership and purpose
  • Balanced professionalism with approachability
  • Worked seamlessly across print, digital, and merchandise
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Logo Concept & Sketching

“GRENPE” means to climb or move upward. The logo features a mountain with a rising sun, symbolizing resilience, growth, and transformation.

Visual Identity System

Colors

  • Primary: Deep Teal (#0A3138), Warm Tan (#F2BC79)
  • Secondary: Grayish Cyan (#6A8A82), Ivory (#FDF5E6)
  • Accent: Warm Terracotta (#D86F4B)
  • Base: Rich Black (#010203)

Typography

Avenir across all applications

  • Bold/Medium: Headlines and key messages
  • Book/Light: Body text for clarity and professionalism

Applications

The system was applied across print, digital, and merchandise to ensure a consistent presence.

Outcome

The new identity gives GRENPE a clear, modern, and flexible brand system. It reflects their mission of guiding Haiti’s progress while maintaining credibility and approachability across all touchpoints. This project highlighted how branding can combine cultural meaning (mountain + rising sun) with a professional global standard.